All prices are in Australian Dollars and do not include 10% Australian GST.
It is possible to run a variety of promotions on Virtualbeautycare.com including:
All artwork supplied by client or can be commissioned by VHC.com at reasonable rates.
e-marketing design and production of client tailored HTML newsletter $2,500.00 (plus broadcasting fees, see below)
Advertising Agency Discount 10% commission to recognised advertising agencies (not inclusive in above rates).
Cancellations are not accepted 30 days prior to scheduled online campaign. Campaign will be charged at the full amount.
This is the core of Virtualbeautycare.com and has a huge online encyclopaedia of hair care, taking your product directly to a visitor who has requested information on a specific area of hair care.
Each category has information pages that have direct or indirect applications for your company (e.g. Curly Hair Section perfect for showcasing a curly hair product, supported by comments from top professional hairdressers, see also our What's New section).
We have attached a categorised list of all areas of the Virtual Salon as a key to rates in this area. Inclusion in this information core includes a picture of your product, mention in the copy of the page and a link to your own site if required.
Inclusion in the main menu pages (which are visited by all visitors on the way to the page they want to view) is available in the form of a company logo, product picture or trademark.
To simplify this area we offer the following comprehensive packages
Rates: Based on a 3 month period exclusive of GST).
- 5 products or less: P.O.A
These must be provided on disk (. jpeg format at 20k or less in size) if possible or from your existing website.
Ongoing sponsorship (e.g bookings over the initial three months) are subject to a 15% discount offrates.
Contract rates, combinations of the above, bulk entries and yearly rates are always open to negotiation and discussion, please call:
(02) 9967-4945
Virtual Salon Categories
Category 1: Virtual Salon Main Menu: (visited by every visitor to the resource):
Category 2: "V" Main subject menu page (e.g "Shampooing and Conditioning")
Category 3: "V" subject sub Menu (e.g "Colour and Highlighting")
Category 4: "V" section main information page relevant to your product (e.g "Permanent Colour"):
A good editorial example of an entry in the Virtual salon is: "Swimmers and sunbathers have specific needs for their hair, XXXXX Hair makes purely organic products that are guaranteed to keep your hair in great shape no matter how long you swim in the pool. Endorsed by some of Australia's top swimmers….etc etc. This would work best in conjunction with an appearance on the members page too so that both the consumer and the professional will see the same info by coming from different areas. See too our "What's New" section to see how we have applied this method.
Option 2: Freebies and Samples Area
Promotions providing samples of your products direct to your consumer. In our "Free Samples area" we have the ability to promote and launch your product by marketing directly to the people who have specifically come to the site to find out about their hair.
For example: the consumer or professional comes to this area and it lists (among others): "XXXX has just launched its new range of natural hair care products. Simply enter your e-mail address and the other details requested and you will be entered in a draw for a sample pack of XXXX". We then send you the total list of respondents plus address and you choose the winners (tell us who they are so we can announce them), posting the sample direct to the consumer.
This unique method is also very effective alongside a print ad in traditional media and is a unique way of getting your products out there and talked about. See present Free Samples campaign. Our database of previous promotion respondents also advertises each new release to those respondents.
It is up to each company to supply and dispatch the gift packs or prizes to the winners they have chosen. There may be more than one promotion running at any one time.
Option 3: Professional Members section "M"
This is a great entry level area for new professional products or accessories suppliers, manufacturers or service providers. Most smaller companies are excluded from advertising in the main stream due to cost and this area is there to assist those companies. Virtualbeautycare is designed to support the hair care professional and bring more customers to your door.
The professional members section is accessed by hundreds of hairdressers, product and accessory stockists and effectively promotes your products that have a smaller advertising budget. With this in mind, the professional members section will eventually have different departments. Your entry consists of a 'button' on the Members page with your logo linking either to your website or a basic page containing details on your product with contact details and up to two pictures of that product.
Special for hair care professionals: $125 per month (minimum 3 months) or $95 if paid 12 months in advance. 6 month bookings and over receive a free advertorial mention where appropriate to product.
Option 4: Press Pack Recommendations
The concept: Why not match one or more of your products with our article features? These are released to all major press for publication 6 to 8 weeks later. We cannot guarantee publication, but your products will be in the eye of all those beauty editors on a regular basis.
Rates: Per article that your product is appropriately included in. $450 per-product (inc. GST)
Option 5: Products Area: Section "P"
A special forum where products are reviewed, new types of products discussed and issues raised. All products featuring in the "What's New" section will be archived here. A valuable area for discussing issues like how safe products are, if they are tested on animals, etc.
Products discussion area: $240 per month
Option 6: Virtualbeautycare Main Sponsor
Major sponsorship of the site is a select position for the mainstream product company, specialist company (e.g Point of sale software agent). service provider or non-industry provider (e.g insurance company, bank, etc). A sponsorship contract allows a full run of the site and company logo on the home page. There are a total of 10 major sponsor positions on Virtualbeautycare.com. Major sponsors can choose where they would like to be positioned and how, the term of a major sponsorship is one year. Marketing managers may find a run of site option cheaper for multiple marketing options.
POA
Option 7: Custom made pages:
We may not have a page about your product, or maybe you want a page to link from your information on your Virtual Salon entry or you want more information than we can fit into a page on a certain subject. This might include information on a special event, trade fair, technical detail on your product etc. Any page like this will be charged at a rate of:
Page of information plus 4 images: $650 to construct including 1 month on the site, each subsequent page $150.
Hosting fee for these pages after 1 month: $240 per month (for up to 4 pages).
Option 9: E-commerce partner: Gift Section "G"
Virtualbeautycare.com will be offering the platform for companies other than professional hair products manufacturers to trade from (but we don't sell hair products directly on Virtualbeautycare). These can include anything from giftpacks, vouchers, accessories and services. This involves integrating your new or established systems with ours. Call us for details, even smaller businesses can benefit from an exposure here to our wide market (an example could be wigs, ordered on our system, dispatched by you). Gift vouchers stocked and dispatched for a 20% commission. We will eventually be building a directory of gift vouchers on the site.
Please note that Virtualbeautycare.com neither stocks nor supplies any type of product, we work with you the supplier to facilitate the sale and marketing of yours. Give us a call for more details.
